Work

French Bakery App

french bakery app design

Project Duration: October 2021 - March 2022

Project Overview

My Role

UX designer designing an app from conception to delivery for Tout De Sweet, a French bakery. My responsibilities included: conducting interviews, creating wireframes, creating low and high-fidelity prototypes, conducting usability studies, and iterating on designs.

Project Goal

The goal of this project is to provide an easy-to-use online ordering system with an order tracking feature to cut down on wait times at the bakery. The addition of a rewards system is aimed to create loyal customers.

Target Audience

Tout de Sweet’s app design is intended to appeal to busy working professionals between the ages of 20-45. 

Key Challenges

Tout de Sweet lacked an online ordering system that would allow their clientele to place orders in advance and to track their orders. Clients faced long wait times at the bakery during lunch hour and, as a result, Tout de Sweet’s profit and returning customers declined significantly.

Research Study

We conducted surveys of Tout de Sweet’s customers to identify their pain points. The results of these surveys confirmed the need for an online ordering system with the ability to track pickup times and an added rewards feature.

Ideation & Designs

Paper Wireframes

Based on the identified pain points, I prioritized a clear content organization to facilitate the ordering process.

Low-fidelity prototype

Low-fidelity prototype

Usability Study Findings

1. Users want a simplified user flow.
2. Users want to see relevant content on product pages.
3. Users want an easier way to customize their meal.
4. Users want an easier way to navigate back and forth.
5. Users want a more visually appealing “Build Your Own” section.

Mockups & High-fidelity Prototype

High-fidelity Prototype

Conclusion

The app helps users save time, cuts down on wait times in store, and increases satisfied returning customers. It’s a win-win-win!

While designing the Tout de Sweet app, I learned the value of usability studies. The feedback received helped me refine my design and simplify the user flow.